Rexall opens flagship store within Toronto's iconic Brunswick House


TORONTO — Rexall last week officially marked the beginning of a new chapter in the history of the Brunswick House as its flagship drugstore in Toronto’s Harbord Village.

Known for over 100 years as a hotel, local bar and famous live music venue, the new store opening was celebrated with the unveiling of the Rexall Brunswick House Music Artifacts Exhibition. Items on display include priceless memorabilia from household names whose music once graced its stage: Jeff Healey, Oscar Peterson, Downchild Blues Band, Peter Appleyard and others.

“The Brunswick House is hallowed ground for music fans, not just in Toronto but across Canada,” said Alan Cross, Curator for the Rexall Brunswick House Music Artifacts Exhibition. “With Rexall’s support, this exhibit is a fitting tribute and homage to those artists who graced its stage.”

“For many years, the Brunswick House was synonymous with good times. We’re very proud to be a part of the community and build on that legacy by providing excellent health and wellness services to the community,” stated Paul Dale, EVP store operations, Rexall

To remain true to the building’s history, Rexall worked closely with the City of Toronto’s Heritage Preservation Service, and fully restored the building’s outdoor façade and interior elements, including its famous keg barrel bar, which now serves as the store’s main checkout area.

Chandeliers, tin ceilings and iconic interior signage have all been restored and now feature prominently in the new drug store’s layout and design.

The music exhibit and memorabilia collection will remain open to the general public before moving on to a permanent home at Calgary’s Studio Bell, home of the illustrious National Music Centre, where it will go on display in 2018.

“While we give a nod to the Brunny’s contribution to Toronto’s vibrant music history and community, health care is at the core of our business. Rexall is committed to providing patients with the highest quality of care, as well as improving health outcomes by delivering a more complete and personalized health experience,” Dale added.


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