Rexall selects Allstream to design telecom system

TORONTO — Canadian drug store chain Rexall has chosen Toronto-based communications company Allstream to design a telecommunication system for the company.

The system that Allstreams develops — which will integrate both data and voice infrastructure to deliver information quickly — will link Rexall's 448 Canadian stores.

"Allstream understood that with the right technology we can improve our customers' experience in each of our store,” Rexall’s senior IT and financial systems director, Ahmed Shariff, said. “Allstream studied our business, learned our needs and delivered a plan for a scalable end-to-end telecommunications solution that will allow us to unlock hidden value in our technology infrastructure.  This will also allow us to acquire and implement new technologies faster than ever before, especially as we grow."

The two companies worked together to plan a system that would integrate new technology while securing customers’ data.

"In such a competitive retail environment, companies like Rexall look to Allstream for innovative solutions that will differentiate them in the marketplace,” Allstream VP, national sales, Edith Cloutier said. “Our solution will free them up to focus even more on being a customer-focused and award-winning retailer."