Rihanna launches fragrance for men

NEW YORK — Rihanna will launch her first-ever fragrance for men, Rogue Man by Rihanna, Parlux Fragrances announced on Tuesday.



Rogue Man by Rihanna has top notes comprised of citrus, herbs, and spicy black pepper which offer a clean opening impression, the velvet floral blends, strong undertones of cedar wood and labdanum ignite the senses and linger warmly on skin.



Shot by fashion photographer Mario Sorrenti, the Rogue Man by Rihanna ad campaign — which features model Daniel Ness — aims to explore the rebellious and complex juxtaposition of attraction, sexuality and power.



"Building upon the marked success of her women's fragrance line, we are thrilled to join Rihanna on her venture into the men's fragrance category," said Donald Loftus, President of Parlux. "Rogue Man by Rihanna offers a new constituency of male consumers entrance into the bold world of Rihanna's growing lifestyle brand."



Rogue Man by Rihanna is available at Macys.com and select Macy's nationwide.



Rihanna has already launched four fragrances, two capsule collections with Armani, as well as four River Island collections and is currently the spokesperson for Viva Glam.