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Rimmel London introduces new Show Off Lip Lacquer


NEW YORK — Coty’s Rimmel London has developed the new Show Off Lip Lacquer, which will be highlighted by model Kate Moss in a new ad campaign.

The new Rimmel London Show Off Lip Lacquer features a lacquer formula packed with pure color pigments that promise to deliver bold, saturated colour and intense mirror-like shine all in one tube. The creamy lip lacquer is smooth, not sticky, for comfort and has shine that is meant to last all day.

With a sweep of the new foam applicator — featuring a built-in micro-reservoir to hold the perfect amount of lacquer within the wand — the color glides on easily and evenly.

It is available in 14 shades including: Celestial, Nova, Comet, Solstice, Out Of This World, Galaxy, Big Bang, Aurora, Luna, Stellar, Nude Eclipse, Light Year, Stargazer and Apocaliptic.

It is priced at $5.99 each. Show Off Lip Lacquer is available exclusively at Walgreens through December. It will be in full distribution at chain drug stores and mass retailers nationwide in January 2014.


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