Rimmel picks up on bold brows

Coty’s Rimmel London Professional Eyebrow Pencil is enjoying strong double-digit growth — 24% to be exact, according to IRI’s latest data — as beauty mavens continue to embrace the bold brow trend.

(For the full report, including charts, click here.)



The Professional Eyebrow Pencil is used to enhance and refine the shape of the eyebrows. It can be used to fill gaps or lengthen the arc of the eyebrow to create the desired look. It is available in three shades: dark brown, hazel or black brown.