Rite Aid enters 23rd year raising funds for Children's Miracle Network
CAMP HILL, Pa. — Rite Aid on Monday announced the launch of its annual Miracle Balloon campaign in support of local Children’s Miracle Network Hospitals during the company’s annual Miracle Balloon campaign. Rite Aid customers will be encouraged to support their local children’s hospital by purchasing $1 paper Miracle Balloon and in return, customers will receive $7 in coupon offers for select products sold at Rite Aid.
“For nearly 25 years, Rite Aid has been a proud sponsor of Children’s Miracle Network Hospitals,” stated Ken Martindale, Rite Aid CEO of stores, president of Rite Aid Corporation and president of The Rite Aid Foundation. “Thanks to the tremendous efforts of our associates to raise funds during the campaign and the generosity of our customers and supplier partners, we’re able to bring our core value of being a caring neighbor to life, helping to make miracles happen for children being treated at the 95 hospitals we support across the country.”
The 2017 campaign marks Rite Aid’s 23rd year of fundraising for the organization, which helps provide pediatric equipment, treatments, research, therapy programs and charitable care benefiting sick and injured kids. Since becoming a partner in 1994, Rite Aid has raised nearly $81 million, including $6 million in 2016, for Children's Miracle Network Hospitals, making Rite Aid the organization's sixth largest corporate partner. In addition to selling Miracle Balloons, Rite Aid associates host a variety of special fundraisers such as motorcycle rides, golf and fishing tournaments, plant and flower sales and car washes.
“We’re thrilled our long-time partner, Rite Aid, is kicking off their annual fundraising campaign during Children’s Hospitals Week, a new initiative dedicated to shining a light on the importance of children’s hospitals and how donations help kids get the best care when they need it,” said John Lauck, Children’s Miracle Network Hospitals president and CEO. “We are so grateful for Rite Aid’s continued support and applaud their unwavering commitment to improve the lives of the sick and injured children.”