Rite Aid Foundation welcomes 219 nonprofit organizations to KidCents program

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Rite Aid Foundation welcomes 219 nonprofit organizations to KidCents program


CAMP HILL, Pa. — The Rite Aid Foundation on Thursday welcomed 219 new nonprofit organizations dedicated to improving the health and wellness of children into its KidCents program. Selected by Rite Aid associates and representative of the communities served by Rite Aid, each new charity will receive a $5,000 KidCents grant in recognition of their efforts and participation in the KidCents program, totaling more than $1 million.

"Thanks to the generosity of our customers, for over three years, our KidCents program has been able to provide critical funding for a variety of programs ranging from equine and aquatic therapy services to after school enrichment to counseling and crisis services for at risk youth," stated Ken Martindale president of The Rite Aid Foundation and Rite Aid CEO of stores and president of Rite Aid Corp. "There's no question these organizations are making a real difference in the lives of children, and The Rite Aid Foundation looks forward to working with our new class of KidCents charities to do even more in the coming year to help kids in the communities we serve have a chance at a brighter future."

The Rite Aid Foundation's KidCents program, which now includes more than 430 charities, has offered nonprofits located in communities served by Rite Aid a unique way to fundraise in support of those they serve. Through KidCents, members of Rite Aid's wellness+with Plenti program can round up their in-store or online purchases to the nearest dollar and donate their change to the general KidCents fund. They can also designate where their change goes by choosing a specific KidCents charity to support.  

To participate, Rite Aid customers can sign into their wellness+with Plenti account at www.kidcents.com and review the profiles of approved KidCents charities they can choose to support. Each charity profile features information about the organization and the services it provides as well as stories of those helped by the organization. Once a charity is selected, the next time the customer shops at Rite Aid, their purchase will be rounded up to the nearest dollar and their change will be designated to their selected charity.

Since its inception in 2001, The Rite Aid Foundation has awarded more than $27 million to non-profit organizations. Additionally, Rite Aid, through the efforts of its customers, supplier partners and associates, has also raised more than $75 million for Children's Miracle Network Hospitals across the country since 1994.