Rite Aid kicks off back-to-school deals

CAMP HILL, Pa. — Rite Aid is offering specials on back-to-school items for the upcoming shopping season, the retail pharmacy chain said Monday.

The National Retail Federation predicted that the weak economy will drive many shoppers to seek items on sale, and 1-in-5 shoppers will look for items at the local drug store. Weekly specials will be featured in circulars during the season, and Rite Aid stores situated near college campuses will carry extra items for students living in dorm rooms.

“In response to today’s value-conscious consumer, we have greatly expanded our value programs in recent years,” Rite Aid SVP marketing John Learish said. “Back-to-school bargain hunters can use our sales circulars as a map and their Wellness+ customer loyalty card as a key to unlock the best back-to-school values at Rite Aid.”

Wellness+ members will be able to collect +UP Rewards for back-to-school purchases until July 30. For example, $1.98 for three 100-sheet Mead composition books will yield a $1 +UP Reward that can be used like cash on future purchases.