Rite Aid lets customers play 'The Game of Life'

CAMP HILL, Pa. Rite Aid on Monday announced a new promotion featuring Hasbro’s "The Game of Life", where Rite Aid customers have the chance to win $5 million in prizes, including mortgages, cars and home makeovers.

Made popular by McDonald’s Monopoly promotions, Rite Aid is the first drug store retailer to offer a collect-and-win game.

"Rite Aid is excited to be the first drug store retailer to offer its customers a collect-and-win game," stated John Learish, Rite Aid SVP marketing. "Not only is 'The Game of Life' a great way to reward our customers for shopping at Rite Aid, it's a way for them to have fun while doing so and offer them chances to win some great prizes."

During January and February, customers will receive one game ticket each time they make a purchase at Rite Aid and can receive one additional game ticket for every bonus item they purchase. Bonus items will be marked throughout the store.

The match-and-win prizes include $250,000 mortgages, 2010 Infiniti G37 convertibles, mega kitchen makeovers, cash and more. There are also several types of coupons including discounted coupons that offer $0.25 to $10 off select products; instant win at-store coupons for free items, instant cash win prizes up to $10 and a free coupon for two additional tickets; and instant win prizes of gift cards, cash and a $10,000 room makeover.