Rite Aid to once again raise funds for children's hospitals via 2015 Miracle Balloon campaign


Camp Hill, Pa. — Beginning Sunday, Rite Aid's 2015 Miracle Balloon campaign will be underway for Children's Miracle Network Hospitals, a nonprofit organization that raises funds for children's hospitals to provide pediatric equipment, treatments, research, therapy programs and charitable care benefiting local sick and injured children.

Since becoming a sponsor in 1994, Rite Aid has raised nearly $70 million for Children's Miracle Network Hospitals, including $6.3 million in 2014. Rite Aid is the organization's sixth-largest corporate partner.

Beginning March 8 through April 25, Rite Aid associates and customers can purchase $1 paper Miracle Balloons, which will be displayed in stores throughout the campaign. To show appreciation, supporters will receive $7 in coupon offers for a variety of items sold at Rite Aid.

"Rite Aid's annual campaign for Children's Miracle Network Hospitals is just one of the many ways our associates bring our core value of being a caring neighbor to life," stated Ken Martindale, Rite Aid president, COO and president of The Rite Aid Foundation. "Our associates have such a passion for supporting their local children's hospitals and I know through their efforts this year, they will make even more miracles happen."


Throughout the seven-week campaign, Rite Aid associates plan and host fundraisers to help raise additional funds, including golf tournaments, car washes, bake sales and other events in their communities. Members of Rite Aid's management team also dedicate a day each summer to washing cars and participating in carnival-themed games outside the company's headquarters in Camp Hill, Pa.

"We are excited to be celebrating the start of another campaign with our long-time partner, Rite Aid," stated John Lauck, Children's Miracle Network Hospitals president and CEO. "We are so grateful for the support we receive each year, including $6.3 million in 2014, the 20th anniversary of our partnership. Each dollar Rite Aid customers, associates and supplier partners raise truly goes a long way in helping create miracles for sick and injured children."

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