Rite Aid promotes skin cancer awareness

CAMP HILL, Pa. — Rite Aid is partnering with the Skin Cancer Foundation to launch a healthy skin care campaign for the summer, the retail pharmacy chain announced Monday.

The campaign, which will last through July 26, will include free informational guides in all the chain’s stores and online, as well as promotions for skin care products and a national tour featuring free full-body skin cancer screenings by local dermatologists and advice from Rite Aid pharmacists.

As part of the campaign, the company will offer a 12-page, full-color guide about skin care at all of its stores and on its website, at Riteaid.com. The guide will cover such topics as ultraviolet rays and how to find the appropriate sunscreen to block them, daily sun safety tips, ways to guard against eyelid skin cancer and keep the skin hydrated properly, and discussing skin-care tips with pharmacists, who can offer advice on such topics as medications that may increase sun sensitivity. Members of the chain’s Wellness+ rewards program who spend $50 on certain skin care products can earn a $15 +UP reward valid for future purchases at Rite Aid stores.

In addition, Rite Aid and skin care products company Aveeno will help sponsor the Skin Care Foundation’s Road to Healthy Skin Tour for the fourth year in a row, offering free private screenings with the help of local dermatologists at more than 60 Rite Aid stores in 19 states.