PALMYRA, Pa. — Retailers are gearing up for the holiday seasons, and have every intent of coaxing their shoppers into filling a shopping cart, such as this one at a central Pennsylvania Rite Aid. But with the coming holiday shopping season comes over-indulgent, belt-loosening meals and the stress that comes with hoping Grandma doesn't get your nine-year-old a wallet ... for the third straight year. So it can't hurt to remind shoppers that a little store brand omeprazole can go a long way toward relieving any heartburn generated by that over-indulgence or holiday stress.