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Rite Aid, Skin Cancer Foundation partner on consumer guides

6/4/2008

CAMP HILL, Pa. Rite Aid and The Skin Cancer Foundation are collaborating to produce guides on preventing skin cancer to Rite Aid customers.

During June and July, Rite Aid stores will distribute two free pamphlets, the “Skin Care Guide” and “Skin Care Tip Book.” The pamphlets are designed to educate people about caring for and protecting their skin throughout the year, particularly during the summer.

The Skin Care Guide, which has 11 pages, will offer information on keeping skin healthy, as well as how to pick sunscreens for different types of skin. The “Skin Care Tip Book” will have information about skin care at specific times, as well as information about care for different skin types.

The Skin Cancer Foundation estimates that more than 1 million cases of skin cancer are diagnosed in the U.S. every year, making it the most common form of cancer. About 90 percent of skin cancers other than melanoma are caused by exposure to ultraviolet radiation, though rates of melanoma are increasing faster than any other cancer.

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