Rite Aid sponsors race in two-hour special on Speed Channel

CONCORD, N.C. Speed Channel will broadcast a two-hour special Oct. 28 featuring Advance Auto Parts Super DIRTcar Series Rite Aid 200, the World Racing Group announced last week.

Super DIRT Week has grown to be the second largest motor sports event in New York, exceeded only by NASCAR at Watkins Glen, the WRG reported.

With nearly 1,000 teams competing at DIRTcar Racing events in New York and Ohio, the World Racing Group and its DIRTcar Racing controlled the motorsports spotlight for the past week. Over 200 teams from the Midwest competed for prestigious DIRTcar Racing UMP championships at Eldora Speedway and more than 300 teams from the Northeast raced on the Moody Mile in Syracuse for a piece of the Super DIRT Week prize money,

“The support from our corporate partners, race teams and members of the media along with strong fan attendance makes events such as Super DIRT Week and the DIRTcar UMP championships not only possible, but a huge success for World Racing Group in 2007,” stated World Racing Group president Tom Deery. “We were excited to see partners Rite Aid and Advance Auto Parts return on such a grand scale but equally pleased to see so many other new and returning partners in these events, as well. We continue to expand the participation of new marketing partners which is encouraging as we look forward to 2008.”

The DIRTcar Series, held in upstate New York, had been sponsored by Eckerd in past years.