Rubbermaid breaks ground with new food storage line

NEW YORK -- Consumers looking for something to help keep produce fresher longer in the fridge have a new option in the food storage aisle from Rubbermaid.

The brand has unveiled FreshWorks Produce Saver, a breakthrough food storage container that features patented technology to keep produce fresher up to 80% longer than traditional produce packaging. 

With FreshWorks Produce Saver products, consumers can simply move produce from store packaging and into FreshWorks containers before refrigerating to maintain freshness for up to 80% longer. Available in three different sizes to fit a variety of produce needs, FreshWorks features revolutionary FreshVent technology to regulate the flow of oxygen and carbon dioxide, while the CrispTray helps reduce moisture and spoilage. From berries to leafy greens, this means that Americans can enjoy fresh fruits and vegetables for longer.

Rubbermaid will launch a "Long Live Produce Challenge" on June 13, encouraging consumers to test and prove the benefits of the FreshWorks Produce Saver, while they shop for their favorite fresh produce. 

FreshWorks Produce Saver features include:

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  Keeps produce fresh up to 80% longer versus store packaging.


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  FreshVent Lid contains revolutionary membrane that naturally regulates the flow of Oxygen and Carbon Dioxide to create the optimal environment so produce stays nearly as fresh as the day it was picked.


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  CrispTray helps keep moisture away from produce to reduce spoilage.


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  Lid filter lasts a lifetime.


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  Top shelf dishwasher safe, BPA-free.


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  Available in three sizes to hold all types of produce: Small (2.5 cups): Ideal for small berrie; Medium (6.3 cups): Perfect for strawberries; and Large (17.3 cups): Optimal for leafy greens.


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  MSRP: $9.99 to $15.99.

Rubbermaid's FreshWorks Produce Saver line is now available at retailers nationwide.