Safeway commences 10th annual MDA campaign

PLEASANTON, Calif. — Safeway announced its 10th annual campaign to benefit the Muscular Dystrophy Association's efforts to develop treatments and assist people coping with neuromuscular diseases.

Through Labor Day, Safeway banners — including Safeway, Vons, Pavilions, Dominick's, Randalls, Tom Thumb, Genuardi's, Carrs and Pak 'N Save stores in the United States and Canada — will collect donations that will be distributed to MDA and Muscular Dystrophy Canada. Additionally, the company's U.S. retail stores also will participate in the "Make a Muscle, Make a Difference" program, which provides MDA with a portion of the proceeds of specially marked products purchased by Safeway customers.

Over the years, Safeway has raised more than $58 million for muscular dystrophy charities.

"We are honored and pleased to continue our association with one of the most highly regarded charitable causes in the world," said Larree Renda, EVP and chair of the Safeway Foundation. "MDA is a remarkable organization funding more than 300 leading-edge research projects worldwide annually that are changing lives."