Sam Adams sends a valentine to craft beer lovers

BOSTON -- Sam Adams is targeting craft beer lovers across the country with the nationwide launch of Rebel Grapefruit IPA in bottles and cans.

Craft beer lovers got a first taste of this IPA back in November when it was released on draft, and Sam Adams is now offering it year-round in bottles and cans.

Sam Adams says the Rebel Grapefruit IPA hits the palate with a juicy citrus punch. Grapefruits are known for their thicker peel, and during the brewing process the peel is added in the kettle to give the beer a tart, sharp character. Before the beer is filtered, grapefruit juice is added for a sweet juiciness and to round out the bitterness from the peel. 

"We experimented with dozens of test batch IPAs in our nanobrewery with different combinations of hops and grapefruit, and love this marriage of citrus and bitterness," said Seth Adams, Brewer at Samuel Adams. "Rebel Grapefruit IPA showcases what we like most about American hops, and we're psyched that drinkers can now enjoy this juicy IPA at home and at their favorite bar."

Samuel Adams Rebel Grapefruit IPA is available nationwide on draft, in six-packs of bottles for a suggested retail price of $7.99-$9.99, and in 16 ounce cans for a SRP of $1.99-$2.49. The beer will also be available in the upcoming Pack of Rebels Variety Pack for $15.99-$18.99.