Sam Talbot joins OneTouch's Life First campaign

MILPITAS, Calif. — A diabetes awareness campaign, sponsored by blood-glucose monitoring systems brand OneTouch, has tapped celebrity chef Sam Talbot to help educate and inspire Americans living with diabetes.

OneTouch said Talbot, who was diagnosed with Type 1 diabetes at 12 years old, will participate in the Life First campaign by working alongside the brand to raise awareness of the importance of regular glucose testing in managing diabetes, as well as sharing strategies for success, particularly healthy eating.

OneTouch's Life First campaign launched in March with ads featuring music legend B.B. King and Crystal Bowersox, the season 9 runner-up on "American Idol".