Save Mart expands relationship with IRI

MODESTO, Calif. Save Mart, California-based parent of Lucky, S-Mart and Food Maxx, has expanded its relationship with Information Resources, Inc. in order to better report buying trends among its 248 owned locations.

With the enhanced coverage, the privately held chain will be able to better analyze its sales, promotion, pricing and product mix, Save Mart officials said.

The IRI Retail Network, an online market information site, will allow Save Mart’s merchandising and management to access sales, marketplace insight and share performance. “The insights will help to evaluate our performance and determine the impact of how we go to market across all banners,” said Robert Dyer, a Save Mart vice president.