Say hello to Schick's newest, smoothest razor

SHELTON, Conn. -- Schick is debuting a new way to shave that uses patented technology to create a shaving experience that protects skin from shave irritation.

The design of Schick's new Hydro 5 razor includes an upgraded Hydrating Gel Reservoir that, according to the company, delivers 40% less friction than a traditional lube strip and instantly lubricates the face with each stroke.

"Most guys we talked to really just wanted a razor that could better protect them from daily shave irritation and offer them a more comfortable shave," said Anastasia Tobias, Schick Hydro Senior Brand Manager, Edgewell Personal Care. "So our team worked hard to create and apply smart innovation to redesign some of our razor's best features such as the hydrating gel reservoirs, skin guards and even the color, to give guys a better razor designed with them and their various shaving and skincare needs in mind."

The Hydro 5 offers the following features: 

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  Improved Hydrating Gel Reservoir


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  Wider Guard Bar


• 
  Reduced Blade Span


• 
  Bold New Color


• 
  Same Signature Flip Trimmer

To help show off the new Schick Hydro 5, a new Schick Robot Razor television commercial will begin airing nationwide Feb. 15. The ad campaign will also be complemented by print and digital creative launching throughout February. Schick Hydro is also teaming up with Sports Illustrated to launch the much anticipated 2016 swimsuit issue via a fully integrated campaign inclusive of a social media contest and experiential consumer events in New York City and Miami. The campaign will be rounded out with print, digital and out-of-home elements leading up to the launch. 

The new Schick Hydro 5 razors are available nationwide starting this month, for a suggested retail price of $9.99 for one handle and two razor cartridges.