Walgreens probiotic multivitamin

As further proof that probiotics is continuing on its upward trend, Walgreens is fielding a private label probiotic multivitamin. What makes this interesting is that most probiotics on the shelf today are just that, probiotics. Fielding a probiotic multivitamin is more of a natural food position, and should create a strong point-of-differentiation for Walgreens.