Scrub Daddy intros new cleaning solution


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CHICAGO — Scrub Daddy, the company launched into the spotlight on ABC’s “Shark Tank” for its smily-faced sponge, earlier this month introduced Sponge Daddy, a scrubbing tool that the company says represents a “leap forward” in technology and innovation.


The Sponge Daddy takes the form of a traditional rectangular sponge, but adds a layer of ResoFoam on the reverse side, the company said. As a result, the two different textures offers a broader range of applications for the consumer. The product was unveiled at the 2015 International Home + Housewares Show in Chicago. 


“Few industries suffer through 40 years of stagnation, as has the sponge. Scrub Daddy’s success proved the public’s pent-up demand for an innovative sponge that’s always happy to get the job done,” said Aaron Krause, CEO of Scrub Daddy. “Sponge Daddy adds new textures and countless uses, all with the same reliable performance and results.” 


More than 10 million Scrub Daddy units have been sold worldwide, the company stated. Krause brought the Scrub Daddy sponge to “Shark Tank,” where “shark” Lori Greiner took interest in the product. The company went ion to find direct sales success. Its network of retail partners that includes such retailers as Kroger and Bed Bath and Beyond as well as select Walmart locations. 

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