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Self-care switch

7/30/2012

BETHLEHEM, Pa. — It’s a landmark switch decision that brings diagnosis of a stigmatized disease state into the self-care arena. Orasure Technologies’ OraQuick In-Home HIV test will not only boost sales of a still-maturing home test kit set — for the 52 weeks ended June 10, sales of home testing kits were relatively flat at $58.4 million across food, drug and mass channels, according to SymphonyIRI Group data — but also will help drive more specialty business to retail pharmacy. And retail pharmacy is ready — Walgreens recently agreed to provide drugs under the District of Columbia’s AIDS Drug Assistance Program.

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