SheaMoisture launches color cosmetics line

NEW YORK — SheaMoisture has made its foray into the color cosmetics segment with the April launch of its new “A Better Way to Beautiful” collection at Target.



“As a brand committed to using natural and organic ingredients in solution-based products, we recognized a need for the same level of quality and care in cosmetics,” said Richelieu Dennis, founder and CEO of SheaMoisture. “Our cosmetic offerings align with our ‘A Better Way to Beautiful’ mission to provide healthier options for all women to look their very best.”



Much like the brand’s other hair and skin care products, the makeup is shea butter-based with natural, certified organic and ethically sourced ingredients. The paraben-free collection includes a CC cream, lip stain, lip crayon, wet/dry eye shadow, mineral blush and lip/cheek balm.