SheaMoisture offers natural baby formula

AMITYVILLE, N.Y. — Personal care brand SheaMoisture has broadened its portfolio with new formulas made especially for babies and children with allergies and sensitive skin, including gluten and fragrance intolerance.



The new Fragrance-Free, Gluten-Free Baby Extra-Mild Wash and Shampoo and Fragrance-Free, Gluten-Free Baby Healing Lotion are made with natural and certified-organic ingredients, such as Shea butter sourced from women’s coops in Northern Ghana.



“As a family-run company, we’re extremely particular about what products we use on our little ones. Since my grandmother Sofi Tucker started making and selling her Shea butter soaps in Sierra Leone back in 1912, our focus has been creating natural, solution-oriented products for the entire family,” said CEO Richelieu Dennis. “We’ve specifically formulated these products to pamper and protect the delicate, ultra-sensitive skin of the newest member of the family.”



The products, priced at $9.99 each, are free of parabens, phthalates, paraffin, gluten, propylene glycol, mineral oil, DEA, sulfates, silicones, fragrance and artificial coloring.