Shopko opens new Hometown stores

GREEN BAY, Wis. — Shopko announced the opening of 20 new Shopko Hometown stores, reaffirming the company's committment to growth in 2015. The company recently acquired the rights to occupy the spaces, which were previously operated by Alco Stores.

 

The Hometown retail format — developed over the past five years with a focus on serving smaller rural communities — offers both national brands as well as private-label brands of apparel, home furnishings toys, electronics, groceries and more, the company said. The stores range in size from 15,000 to 35,000 sq. ft. 

 

“We’re eager to get the Alco store conversion process underway and start to bring Shopko Hometown to more communities,” said Shopko CEO Peter McMahon.  “We’ve received overwhelmingly positive feedback from our customers in our current hometown communities who tell us they appreciate the improved shopping experience and access to a broader, differentiated selection of merchandise, including products and brands previously not available in their community.”

 

The transition to Shopko Hometown will include a number of improvements, from updated interior design to an expanded merchandise mix, the company said. Once the conversion of the 20 stores is finished, Shopko said it plans to speed up the addition of Hometown format stores in the second half of 2015 and into 2016.

 

Grand openings, which are set to occur in late March, are planned for the following locations: