Shoppers Drug Mart to kick off annual 'Tree of Life' campaign to support women's health

TORONTO — In support of Shoppers Drug Mart's ongoing commitment to women's health, the company and its associate-owners have announced that the 13th annual Tree of Life campaign will run from Sept. 20 to Oct. 17.  



The national, four-week campaign has raised more than $23 million dollars in the past, with the projected goal of $3.1 million this year to help fund local women's health charities across the country.



The campaign provides customers with the opportunity to purchase and personalize a "Tree of Life" icon; a "leaf" for a loonie, a "butterfly" for $5, an "acorn" for $10 and a "cardinal" for $50.  The icons are displayed on the Tree of Life in all participating stores and 100% of campaign proceeds are donated to local women's health organizations.  



The Tree of Life campaign is one of the leading partnership programs of the Shoppers Drug Mart Women platform — the company's commitment to improving the health of Canadian women in body, mind and spirit.  



As part of the effort, each associate-owner selects a women's health organization to benefit from the funds raised from their store's Tree of Life program. By partnering with local charities, Shoppers Drug Mart and its associate-owners are able to provide direct support, resources and programming to meet the needs of Canadian women, with 487 local women's health charities supported this year.