ShopRite teams up with J&J to launch in-store Diabetes Center

FLEMINGTON, N.J. — In line with ShopRite’s Live Right initiative, which is all about personalizing the health and wellness experience for its customers, the grocer has teamed up with Johnson & Johnson to create a Diabetes Center at its Flemington, N.J., location.



With the new Diabetes Center, Wakefern’s ShopRite and Johnson & Johnson are striving to care for the customer as a whole, with a focus on reinforcing all aspects of diabetic care from monitoring and nutrition management to medication, education and total body care, explained Kimberly Gallene, category manager in HBC, and Natalie Menza, manager of health and wellness at Wakefern.



Opened on Feb. 25, the Diabetes Center includes more than 100 items across seven categories, including pharmacy. It is strategically located next to the pharmacy and the dietitian's office so that store health professionals are easily accessible to answer specific questions that customers may have.



The Flemington ShopRite marks the first location to feature the Center, but the company plans to implement it in additional stores in the near future.



According to Gallene and Menza, ShopRite selected the Flemington store for the launch given its robust health and wellness program with the dietician and pharmacists working together to meet customers’ needs.



To create the space, ShopRite partnered with J&J on its product and pharmaceutical side of the business. Utilizing J&J’s professional expertise, research and resources — combined with ShopRite’s knowledge of the customer and community — the grocer created a space that aims to be convenient, inviting and educational.



In addition to products, the destination delivers education in the form of signage, brochures and an onsite tablet that links directly to the ShopRite.com/diabetes web page for additional information.



In addition to the Diabetes Center, ShopRite also works to address the specific healthcare needs of those shoppers with diabetes through one-on-one counseling and group classes geared toward diabetes prevention and management.