Skinnygirl expands portfolio with new popcorn product

OMAHA, Neb. — Orville Redenbacher, a brand from ConAgra Foods, is partnering with Skinnygirl brand to introduce a new popcorn product called Skinnygirl Microwave Popcorn. The snack is available in two varieties: Lime & Salt and Butter & Sea Salt.

 

“Microwave popcorn really is the perfect snack when you’re craving something salty that doesn’t go overboard in calories,” said Skinnygirl founder Bethenny Frankel. “I love every kernel of the new Skinnygirl Microwave Popcorn, and I’m so thrilled to partner with my friends at Orville Redenbacher’s on the debut of this delicious snack!”

 

Skinnygirl Microwave Popcorn joins a brand portfolio that also includes sweeteners and water enhancers; nutrition bars; sparkling non-alcoholic beverages; and a line of popular ready-to-drink cocktails. 

 

Ten packs of Skinnygirl Microwave Popcorn are now available for a manufacturers suggested retail price of $4.99.