SmartRevenue selects Heuss to lead ethnographic research initiatives

STAMFORD, Conn. — SmartRevenue, a provider of shopper-centric insights, strategies and solutions, has announced the promotion of Jennifer Heuss to VP global ethnographic insights. In her new role, Heuss will provide project leadership and will lead the expansion of the company's global ethnographic research initiatives.



"We are excited to have Jennifer lead our global insights. Jennifer has been instrumental in building our qualitative product as well as our international capabilities. She has been one of SmartRevenue's core intellectual entrepreneurs and thought leaders, meeting the unique research and business challenges posed by international research and working tirelessly both up front as well as behind the scenes to make sure what we do is exceptional," Dard Neuman, SmartRevenue president of insights, said.



Heuss, who is based in Geneva, Switzerland, has successfully directed projects in South America, Europe, Asia and the Middle East.



"Jennifer's promotion is well-deserved and comes at a time when SmartRevenue is rapidly building its global research capabilities and international field staff," John Dranow, SmartRevenue CEO, added. "Combined with Jennifer's expertise in managing complex international projects and developing rich qualitative insights, we are truly able to meet clients' global research needs."