Smooth relaxation


NEW YORK — Ethnic hair care brand SoftSheen-Carson has developed a new smoothing revolution with its Dark and Lovely 6 Week Anti-Reversion cream serum. The serum is positioned as the first styling product formulated to address the needs of relaxer consumers who want to maintain the straight and silky look of just-relaxed hair in between relaxing. It features humidity block technology to help keep hair smooth up to six weeks in between relaxing. The product began hitting stores in July and has a suggested retail price of $8.99.

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