SoBe teams with pro surfer to 'Go Flavorfully'

PURCHASE, N.Y. — SoBe, a brand from PepsiCo, is launching a new campaign to help revitalize its image. As part of the "Go Flavorfully" campaign, SoBe will welcome professional surfer Sebastian "Seabass" Zietz as a brand ambassador — enhancing the brand's mission to turn every day into a moment of play.



"We are very excited to launch 'Go Flavorfully' and to re-establish the open-minded and bold SoBe roots in surfing by partnering with Seabass," said Linda Lagos, director of marketing, SoBe. "Seabass possesses a unique combination of talent and charisma that is not only a natural extension of this campaign, but also reflective of the brand's proud heritage in surfing."

SoBe has long supported amateur surfers through its sponsorship of the Eastern Surfing Association and later expanded into pro surf tours. Zietz has snagged both a Vans Triple Crown and Reef Hawaiian Pro title.



"My life revolves around surfing, having fun and doing what I love," Zietz said. "I am honored to be able to share that lifestyle through SoBe and the 'Go Flavorfully' campaign."



To help promote the "Go Flavorfully" initiative, SoBe will bring back a fleet of customized buses, which will make stops in Denver, Phoenix and Southern California, giving consumers the chance to sample SoBe products.