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Spartan Stores expanding Fuel Rewards program


GRAND RAPIDS, Mich. — Supermarket operator Spartan Stores and gas station operator Speedway are expanding a fuel-discount program to all of Michigan, the companies said Wednesday.

The two said the expansion of the Fuel Rewards program to additional Spartan stores would allow customers to leverage their food and fuel budgets. Spartan operates 97 stores in Michigan under the D&W Fresh Markets, Family Fare Supermarkets, Glen's Markets and VG's Food and Pharmacy banners and also distributes private and national brand products to more than 375 independent grocers in the Midwest.

Under the program, customers at the stores use their Yes Rewards card and earn fuel rewards based on their grocery purchases, such as a 5-cent-per-gallon discount on fuel for $50 in purchases. Supermarkets that have a Quick Stop Fuel Center nearby will issue Fuel Rewards for the Quick Stop center, while those without will issue a Speedway Fuel Reward. Spartan said the partnership would also allow it to extend the program to the independent grocers it supplies.

"Spartan Stores consumers are delighted with our Fuel Rewards partnership with Speedway," Spartan EVP merchandising and marketing Alan Hartline said. "Since we launched the pilot program, consumers have saved nearly $250,000 on over 1,7 million gallons of fuel sold at Speedway locations across the state."

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