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Special K debuts its first ever products featuring quinoa


BATTLE CREEK, Mich. — Special K is expanding its portfolio with the new Special K Nourish, which is made with a multi-grain blend of superfoods, including quinoa, oats and barley.

Special K Nourish, which comes in hot cereal and nutrition bars, boasts 7g to 8g of protein and 5g of fiber with less than 200 calories.

To help weight-managers focus on — and maintain — positive nutrition, the brand has partnered with Food Network star and registered dietitian nutritionist Ellie Krieger.

"Getting both fiber and protein is an important combination to help keep you on track throughout your weight management journey," Krieger said. "Eating a breakfast with delicious whole grains and positive nutrients is a great way to start your day right and help you accomplish your weight management goals."

To celebrate the launch and help share the nourishment, Special K has partnered with Women's Health to support the FEED Foundation via "Run 10 Feed 10" races throughout the country. For each share of the Special K Nourish news, Special K will donate a meal to the FEED foundation — with a goal of donating up to 100,000 meals.

Special K Nourish hot cereal comes in three flavors — Maple Brown Sugar Crunch, Cranberry Almond and Cinnamon Raisin Pecan — and the nutrition bars are available in Dark Chocolate Nut Delight, Cranberry Almond and Lemon Twist.

Available at retailers nationwide, Special K Nourish hot cereal is sold in two-count packages for $2.29 and Special K Nourish nutrition bars are sold in boxes of five for $6.49.


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