Speed Stick Gear, NASCAR's Cole Whitt partner for new sweepstakes

NEW YORK — The Speed Stick Gear team and NASCAR driver Cole Whitt have announced a new online sweepstakes aimed at rewarding those who step up in high-pressure situations with a chance to join Whitt during NASCAR's final race in Miami on Nov. 16.



To participate in the Speed Stick #GearUp Sweepstakes, follow @SpeedStick on Twitter and tweet a picture, including the hashtag #GearUpSweepsEntry, showcasing how you step up in high-pressure moments — whether training for a marathon or suiting up for a big meeting at the office.



One winner will be selected at random each day through Oct. 28  to receive a $100 gift card courtesy of Speed Stick. In addition, one participant will win a trip for two to attend NASCAR's final race in Miami, where they will meet Whitt and watch the action live from pit row alongside the rest of the racing team.

"In today's socially connected culture, high-pressure moments are more visible than ever," said Bill Van De Graaf, VP and GM, U.S. personal care, Colgate-Palmolive. "All season long, fans have been watching Cole Whitt suit up and step up against the best drivers on the track. Through this new #GearUp sweepstakes, we are celebrating Cole's incredible will to tackle challenges head-on by asking his fans to do the same."



Speed Stick Gear is a line of antiperspirants available at mass retail and grocery stores nationwide.