SPMG says digital media platform caters to 55-plus consumer demographic

SAN DIEGO — A Motivate division that exclusively focuses on the 55-plus consumer demographic has announced the launch of a new digital media platform.

SPMG said its digital platform, which receives upwards of 3 million page views monthly and features 23 locally-branded Web properties and one national portal site, Spot55.com. "Each property features hyper-relevant content and promotes a community atmosphere that provides consumers ages 55 years and older with news and lifestyle tips that positively enhance their lives," SPMG said.

"SPMG's digital platform is a groundbreaking initiative that, for the first time ever, is marrying the very best in 55-plus targeted print media properties with state-of-the-art digital properties," SMPG digital director Chris Morgan said. "This is a quantum leap in Web publishing for our publishers, and provides a seamless pure play for online/offline integration for our national clients."

For more information, visit SPMG.com.