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Squishy surprise

2/1/2011

SCOTTSDALE, Ariz. — Brand Vending has added multipacks to its lineup of Sqwishland collectible animals. The new six- and 12-pack Sqwishlander Surprise Mix collections contain an assortment of regular, rare and ultra-rare squishies. The six-packs sell for $4.99, and 12-packs retail for $9.99.



Collectibles — especially those priced from $5 to $10 — have proved an enduring trend in the toy category. More than 55 million Sqwishlander characters have been sold since they were introduced to vending machines four years ago. The rubbery characters carry a code for online games at Sqwishland.com.



CVS, Walgreens and Toys “R” Us are a few of the retailers carrying multi­pack squishies.

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