Sticky performance

COLUMBUS, Ohio — Elmer’s Products revamped its hardware line in November with the addition of two products that offer consumers enhanced strength and performance. Elmer’s believes that by concentrating on the performance of products, it can help reduce consumer confusion at the shelf by providing all-in-one formulas.


Carpenter’s Wood Glue Max (suggested retail price $3.39 for a 4-oz. bottle) contains real wood fibers, can be painted and sanded, and is the only waterproof and stainable formulation on the market. It comes in an easy-to-use bottle with a spreader cap.


Glue-All Max (SRP $6.99 for a 4-oz. bottle) replaces Elmer’s Ultimate Glue and serves as the company’s only polyurethane glue.