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Stop & Shop's Food for Friends campaign reaches new record

12/22/2010

QUINCY, Mass. — Stop & Shop announced Tuesday that its annual campaign that donates funds for hunger relief to local food pantries and regional food banks realized a 40% increase from last year.


The supermarket chain said that its Food for Friends campaign, which ran from Oct. 29 to Dec. 10, raised more than $2 million this year. Customers donated $1, $3 or $5 "paper turkeys" at their local Stop & Shop. Customer contributions accounted for 90% of the $2 million, while Stop & Shop contributed $500 per store.


Sixty percent of the funds will go directly to hundreds of local food pantries that stores adopt in each community, while 40% will be allocated to state food banks, the company said.

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