StriVectin names new CEO, elevates Melisse Shaban to chairman


NEW YORK — Anti-aging skin care brand StriVectin announced that Melisse Shaban has been elevated to chairman and JuE Wong has been appointed CEO.

"StriVectin's growth surge continues on the back of our clinically proven, unique technology," Shaban stated. "We are on a tear — and we needed to enhance our leadership team to support this growth. We intend to continue to delight and surprise our consumers and provide unrivalled support to our retail partners. We are thrilled to have JuE's unique skills to take us to the next level."

Wong joins StriVectin following a long career in the beauty industry. Most recently, she served as CEO of Astral Health & Beauty. Prior to Astral, Wong held senior leadership positions at ZO Skin Health by Dr. Obagi, N.V. Perricone M.D. Cosmeceuticals, and Murad.

"JuE's international experience and direct channel experience will be invaluable in our next phase of growth," Shaban stated. "The reformulation of the StriVectin line with the breakthrough proprietary NIA 114 technology is now complete. Women around the world are enjoying the benefits of younger looking skin through cellular level molecular regeneration — we are truly making the world younger looking and more beautiful, one face at a time. We are incredibly fortunate to have JuE's proven leadership skills to help us grow this revolution, in an industry that has traditionally offered more hope than results. In my continuing role as chairman, I will focus more heavily on strategy and technological innovation." 

"I am pleased to join the talented team at StriVectin and share their confidence in StriVectin's continued growth and product innovation opportunities," Wong added. "StriVectin's reputation as a leader in scientific innovation is evident in its proprietary NIA-114 technology, rooted in over 30 years of research into DNA repair and skin cancer prevention. In recognition of this dedication to technology, StriVectin has been awarded numerous industry accolades, including the 'Skin Sense Award' by the Skin Cancer Foundation and '2012 Winner — Prestige Moisturizer' by Cosmetic Executive Women. In joining StriVectin, I see an opportunity to build on these successes by continuing to launch technologically innovative products and further strengthen our retail partnerships across the globe."

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