Study: Efficacy and information drive sales

Consumers buy diet, vitamin and sports nutrition products for a variety of reasons, such as losing weight, providing energy for working out or preventing colds, but regardless of their wellness needs or goals, efficacy is the most important factor in driving sales of these products; they must believe that the products they buy in this category are contributing to these goals, according to a recent new study by ECRM and HellaWella.

Based on responses from more than 450 respondents, the study examines how consumers, who are part of today’s healthy lifestyle culture, perceive diet, vitamin and supplement products from a wellness standpoint, and how these perceptions drive their shopping behavior.

For the exclusive results click here.