Study highlights efficacy of Oral-B oscillating-rotating power toothbrush

CINCINNATI — In a four- to 12-week period, power brushes with oscillating-rotating technology, pioneered by Oral-B, reduce plaque and gingivitis more than power brushes that move laterally from side-to-side, known as sonic, according to the Cochrane Collaboration, an independent healthcare research group.

Furthermore, the analysis reiterated that no other powered designs are consistently superior to manual toothbrushes. This finding originally was reported in the Collaboration’s 2003 “Power versus Manual” toothbrush systematic review. The most recent report also found that oscillating-rotating technology alone consistently is superior at removing plaque and reducing gum inflammation in not only the short-term, but over the long-term as well.

Oral-B, a Procter & Gamble oral care brand, led the development of oscillating-rotating technology in 1991, and has since published more than 90 clinical studies demonstrating the superior efficacy of oscillating-rotating technology.

“Oral-B continuously aims to provide consumers and professionals with products that meet their needs and deliver superior oral health benefits,” stated Leslie Winston, global director of professional and scientific relations for P&G Oral Care. “The Collaboration’s conclusions that oscillating-rotating technology reduces more plaque and gingivitis than both manual brushing and side-to-side power brush technology are a testament to the innovation and research occurring at P&G Oral Care and Oral-B.”

In 2005, the Cochrane Collaboration reported that clinical research showed that rotating-oscillating toothbrushes reduced plaque and gingivitis more than manual toothbrushes. In 2011, a separate Cochrane review reported a small but significant difference in plaque and gingivitis reduction for oscillating-rotating power toothbrushes versus side-to-side power toothbrushes. The report did not reach any conclusion about the clinical importance of these results.

Oral-B enhanced its power toothbrush functionality and efficacy further by applying its 3D action to the ProfessionalCare power brush series. It combines oscillating-rotating technology with gentle in-and-out pulsations that have been shown to remove even more plaque than oscillating-rotating technology alone.

In addition, the company’s flagship model, the ProfessionalCare SmartSeries 5000 with SmartGuide, incorporates many compliance-enhancing features that maximize brushing performance and increase compliance by tracking how long a person brushes and by guiding users through the four quadrants of the mouth as they brush.

Patients who use the ProfessionalCare SmartSeries 5000 with SmartGuide are, on average, five times more likely to adhere to the two minutes twice a day brushing recommendations, and are less likely to use excessive brushing force. Research has shown that 92% of patients significantly will improve their brushing thoroughness in 30 days with the ProfessionalCare SmartSeries 5000 with SmartGuide.