Study: Sales per shopper rise in March

SAN JOSE, Calif. — Despite declining store traffic during March 2015, retailers benefited from increased sales per shopper , average transaction value and conversion rates. According to the March 2015 RetailNext Retail Performance Pulse, SPS grew 5.8% compared to the same month a year earlier, perhaps reflecting pent-up consumer demand after a difficult winter.

 

In addition, ATV grew 3.5% and conversions increased 0.9%, further suggesting consumers who visited stores were looking to make purchases. Returns stayed flat.

 

Not all in-store retail trends for the month were positive, however. Traffic dropped 8.2%, likely reflecting lingering bad weather in much of the country. Transactions declined 5.8% and sales fell 3.2%.

 

The first Saturday of the month, March 7, showed the highest sales, traffic, transactions, conversion and SPS. The lowest traffic, sales and transactions occurred Tuesday, March 3.