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Study: Shoppers willing to increase order to qualify for free shipping


KING OF PRUSSIA, Pa. and ANN ARBOR, Mich. — Forget apparel, electronics and gift cards. Free shipping is expected to be the most-coveted wish among many shoppers this holiday season.


That’s according to the “The September 2016 Holiday Retail Report” from Radial and CFI Group, in which 91% of respondents said they would be willing to increase the size of their online order to qualify for free shipping.


In other findings, 89% of respondents said waiting five to 10 days for their order to arrive is acceptable if it keeps shipping costs low.


And companies better stay on their game as 77% of respondents are likely to share their online shopping experiences on a social media platform, according to the study, with a majority of these individuals expecting a direct response from the retailer.


"Finding that the overwhelming majority of shoppers are willing to increase the size of their online orders to get free shipping may be surprising to many retailers," Sheri Petras, CEO, CFI Group said. "It shows that consumers are more interested in finding value rather than simply pinching pennies.”


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