Sunrise Greetings, Dena Designs to collaborate on new products

BLOOMINGTON, Ind. — Sunrise Greetings and Dena Designs are extending their partnership with a multi-year licensing deal that will include an expanded line of gifts and greeting cards.

The expansion marks the continuation of a relationship first established in 2005 with the launch of an exclusive line of embellished cards for Sunrise Greetings. Sunrise and Dena currently offer more than 100 everyday and season-specific cards in grocery stores, pharmacies, bookstores and independent card shops throughout the United States and Canada, the companies said.

The new offerings bearing Dena's designs will be available from Sunrise Greetings' sister company and Hallmark subsidiary, DaySpring.

"We are excited to continue working with Dena as her penchant for artistry adds an additional layer of beauty and emotion to our cards," Sunrise Greetings creative director Rebecca Ryan. "Our consumers will find these new products to be both aesthetically stimulating and useful in connecting with their loved ones."