Superbalife showcases new diet aid Zyatrim and Zyrexin

LOS ANGELES Makers of the natural sex enhancer Zyrexin, Superbalife International introduced a new weight loss SKU — Zyatrim — at the ECRM Vitamin, Diet & Sports Nutrition conference.

Supported by a direct-to-consumer (“as-seen-on-TV”) marketing campaign, Zyatrim is a thermogenic diet aid containing the ingredient Apopadex, which supports apoptosis, the natural process of cell death. According to Superbalife, Apopadex supports the apoptosis of fat cells.

Superbalife also showcased Zyrexin to ECRM attendees. Zyrexin currently enjoys distribution through Walmart and Rite Aid and is supported through $15 million in annual advertising.