Supervalu to host first-ever national sales expo


EDEN PRAIRIE, Minn. — Supervalu on Monday announced it will host its first-ever national sales expo, Sales 4 All Seasons, this summer.

“This is going to be a huge event and I’m really excited at the commitment Supervalu and our suppliers are making to our customers by delivering this national show,” stated Janel Haugarth, Supervalu president of independent business. “Our retailers will gain new insights into creative solutions and products that will help them continue to be successful local grocers. The event also provides a valuable networking opportunity with their fellow retailers and experts from our supplier community.”

The three-day event, which will be held Aug. 12 to 14 at the RiverCentre in St. Paul, Minn., brings together all of Supervalu's former regional shows into one major sales and education event. The event offers nearly 2,000 independent grocery retailers the opportunity to access Supervalu's supplier network via a sales expo featuring hundreds of exhibits, displays and products for every department and category across the store. New trends, fresh, new seasonal products and Supervalu's exclusive promotional buying opportunities will be center stage throughout the three days, the company noted. 

“Our suppliers will have a unique opportunity to share consumer insights, as well as showcase new products and promotions. Together, this is the type of show that can help our customers set themselves apart from the competition by combining so many great resources and opportunities under one roof,” Haugarth said. “In addition to being a big deal for our customers, we’re very proud to bring this type of event and its economic impact to the Twin Cities.”

The Sales 4 All Seasons expo will start with an education day featuring numerous training seminars, consumer insights and industry education resources for attending grocers. 

Supervalu anticipates approximately 3,000 total attendees at the event, ranging from its independent retailers to industry personnel, grocery and food suppliers and employees.

Supervalu will also announce winners of its 2014 Master Marketer competition, which celebrates the top marketing campaigns of the company’s independent retailers. 

Additional details about Supervalu's Sales 4 All Seasons expo, including registration information and agenda updates, will be available via the event website, The website will be accessible by March 24.

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