Survey: Hispanics rely on phones to make back-to-school choices

Three-quarters of Hispanic shoppers in the U.S. will make back-to-school purchase in stores, but which ones will be strongly influenced by their mobile marketing offers.



A survey of 500 Hispanic consumers conducted by mobile ad platform Retale found nine out of 10 saying they’d be using their smartphones to shop and that their dollars would be put toward the best deals.



A third of survey respondents said mobile coupon and deal apps had the largest influence on their purchases decisions. Next came television (17%), social media (13%), and in-store signage (9%).



Just 5% of Hispanics said most their shopping would happen online. Instead, 30% said they’d do 100% of their shopping in stores and another 47% figured at least 70% of their purchases would be made offline.