Survey: Most wearable consumers will not buy Apple Watch

JEFFERSONVILLE, Ind. — Despite a large amount of hype, most consumers interested in wearable technology are not currently planning to buy an Apple Watch when it becomes available. According to an anonymous online survey of 1,000 consumers conducted in February 2015 by Accent Marketing, four-out-of-five wearable consumers say they do not plan to buy the Apple watch.



However, 54% of wearable consumers believe the Apple watch is an exciting use of technology. The reluctance to purchase may be explained by the fact 51% of wearable consumers believe the Apple watch interface will be too small to use.



Almost four-in-10 (38%) male wearable consumers say they are most excited about wearable tech watches, and nearly two-thirds (64%) of wearable consumers surveyed use their wearable tech device daily.



Other notable figures show that two-out-of-three consumers want access to Facebook, Instagram, Twitter via wearable devices, and 75% of Millennials believe wearable tech devices are a new way consumer brands can engage with customers.