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Target Up & Up brand re-launches to offer customers great quality at a low price


MINNEAPOLIS Target announced that its store brand, Up & Up, is seeping back into stores to deliver low prices and great quality with an expanded product selection and unique new design.

Up & Up has been phasing into Target stores since March, and by the end of September, customers will find over 800 everyday essential products across the store. The Up & Up brand is equal in quality to national brands, but at a lower price, offering savings of 30% on average.

“Our guests are savvy and know they don't have to spend a lot to get high-quality products,” said Mark Schindele, SVP of merchandising, Target. “By re-launching Target brand as Up & Up, we're able to create a unique identity for this powerful owned brand. The new packaging incorporates an element of design, giving us the opportunity to deliver on both the 'expect more' and 'pay less' sides of our brand promise.”

After reevaluating its owned brands and reviewing customer feedback, the Up & Up brand has been driven to life yet again. Up & Up products are available at Target stores nationwide, with some bulk packs of products available for sale online at

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